What Are Custom Pins?
Custom pins (also known as custom enamel pins or lapel pins) are metal badges manufactured according to your own design. They can feature logos, illustrations, text, or symbols and are commonly worn on clothing, bags, hats, or displayed as collectibles.
Unlike ready-made pins, custom pins are produced from scratch, allowing full customization of:
- Size and shape
- Colors and finishes
- Metal type
- Backing options
- Packaging
Because of this flexibility, custom pins are widely used for branding, recognition, fundraising, and retail.
Types of Custom Pins
Choosing the right type of custom pin depends on your design, budget, and intended use.
Hard Enamel Pins
Hard enamel pins have a smooth, polished surface where the enamel colors are level with the metal lines. They are known for their premium and professional appearance.
Best for:
- Corporate branding
- High-end merchandise
- Long-term wear
Key features:
- Smooth and glossy finish
- Highly durable
- Clean, modern look
Soft Enamel Pins
Soft enamel pins have recessed enamel areas with raised metal lines, creating texture and depth. They are one of the most popular choices due to their versatility and cost efficiency.
Best for:
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Detailed or artistic designs
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Promotional items
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Creative brands
Key features:
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Textured surface
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Strong color contrast
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Lower production cost
Die Struck Pins
Die struck pins are made entirely of metal without enamel color filling. The design is created through raised and recessed metal areas.
Best for:
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Awards and recognition
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Formal or minimalist designs
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Commemorative pins
Printed Pins
Printed pins use CMYK printing instead of enamel filling, making them suitable for designs with gradients, photographs, or very fine details.
Best for:
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Complex color gradients
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Illustrations with shading
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Short-run designs
How Are Custom Pins Made?
The custom pin manufacturing process typically includes the following steps:
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Artwork preparation and vectorization
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Mold creation based on the approved design
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Die striking or casting the metal base
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Enamel filling or surface printing
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Electroplating (gold, silver, black nickel, etc.)
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Polishing and quality inspection
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Attachment of backing and packaging
A professional manufacturer ensures accurate colors, clean edges, and consistent thickness.
Popular Backing Options for Custom Pins
The backing choice affects how the pin is worn and secured.
Common backing options include:
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Rubber clutch (most common)
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Butterfly clutch
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Deluxe locking clutch
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Magnetic backing
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Safety pin backing
For corporate or high-value pins, locking or magnetic backings are often recommended.
Why Custom Pins Are Effective for Branding
Custom pins offer several advantages compared to other promotional products:
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High perceived value at a reasonable cost
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Long lifespan compared to paper or plastic items
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Strong emotional and collectible appeal
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Easy to ship and distribute
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Suitable for retail sales and giveaways
Many brands use custom pins to strengthen brand identity and build community loyalty.
How to Choose the Right Custom Pin
Before placing an order, consider the following factors:
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Purpose: promotion, retail, award, or personal use
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Design complexity: simple logo or detailed artwork
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Budget: hard enamel vs. soft enamel
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Quantity: larger quantities reduce unit cost
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Timeline: standard or rush production
Working with an experienced manufacturer helps ensure quality and avoids production issues.
Frequently Asked Questions About Custom Pins
How much do custom pins cost?
Pricing depends on size, quantity, pin type, plating, and packaging. In general, higher quantities significantly reduce the per-unit cost.
How long does it take to produce custom pins?
Standard production usually takes 2–4 weeks after artwork approval.
Can I order custom pins with my own design?
Yes. Most manufacturers accept AI, EPS, or PDF files and can assist with artwork preparation if needed.
Are custom enamel pins durable?
Yes. Custom pins are made from metal and designed to withstand long-term wear and handling.
Final Thoughts
Custom pins are more than simple accessories. They are lasting symbols of identity, achievement, and creativity. Whether you’re creating merchandise for your brand or commemorating a special event, choosing the right type of custom pin ensures your design looks professional and lasts for years.
With the right materials, finishes, and production process, custom enamel pins can become a meaningful and valuable part of your brand story.
